The given age group for this brief was for a student of GCSE
level education. This means that the age range will typically be of 14-16 years depending on the school. While
the aim personally is to create an animation that is aimed at teenagers the
video must retain enough clarity to be understood by a younger audience (11
years old as requested by client).
In terms of
animations that have been geared towards teenagers there is a large variety of
styles and settings. This can be traced back to the introduction of various
media used to created entertainment aimed at adults. Good examples that have
helped to open up animation towards adults and the wider audience include “South Park”, “Simpsons” and “Diara”. “South
Park” was discussed as highly controversial with its humour written for
more mature audience containing large amounts of racism, violence and sexual
themes. This humour is conveyed through the more simplistic cartoon characters
that had been cut out from paper which would be related to more childish
programs.
As a result there is a large plethora choice in art style
for the animation. However there is an aim to retain a simpler art style that
is commonly enjoyed by all age groups. Inspiration was originally taken from Channel
4’s “It’s Pay Back Time” cancer
trailer, promoting funding against cancer through the use of animation. The way
that the animation had been rendered is that of a more realistic art style
producing a rather unique piece, despite this it is the choice in shapes for
the characters and environments that is the focus. In terms of how the world
will actually be rendered inspiration will be taken from more flat forms of
animation. These will include animation such as “Dumb Ways to Die”, “Bob’s Burgers” and “The Mr Men Show”.
The age group that has been chosen not only has access to a
large amount of animation art styles but also story settings. A large number of
TV shows aimed at this age group consists of more relatable characters with
more unique twists. In terms of GCSE a relatable environment would be that of
school and has been commonly explored by a number of programs and will be the
selected environment for the animation. In terms of the setting the target
audience will be able to understand the context of the animation. The school
theme will be carried out with the various stages such as G1 being a class for
education on how a cell should grow and replicate and the various checkpoints
being a school test that must be completed. As cells reproduce a number of
times other elements from “Road hog Day” could
be included.
Some Animations
Bob’s
Burgers
Simpsons
Futurama
Samurai
Zack
Links
YouTube
dumb ways to die
YouTube the
Mr men show
https://www.youtube.com/watch?v=UmFZkio8Qoo
YouTube BBC
cancer animation, pay back
https://www.youtube.com/watch?v=xZ0aksbiiXw
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